Hawaii Employers Council
Check out the fresh new website we just launched for The Hawaii Employers Council. Our goal for this site was to infuse the core qualities of the HEC brand captured by the words “trusted, local and progressive” throughout the user experience design. We accomplished this with a sushi-chef-like focus.
No superfluous bells and whistles were used to communicate the council’s mission of providing professional HR services and information with quality, integrity, and social responsibility. Call to action components were integrated in the design at key points along the typical user flow path to make membership and event registration sign-up a natural and tasteful transaction. The site also sports a responsive design for an improved mobile experience and a Drupal content management system on the back-end that makes the site super easy to maintain and manage.
The HEC website provides clear, easy to consume content that combines the perfect balance of image, text, color and interactivity to deliver an optimal user experience wrapped in the brand. Just like eating great sushi — unpretentious, natural, elegantly simple and delicious.
The Hawaii Employers Council is an employer association committed to advancing management’s efforts to promote collaborative employee relations that result in skilled, engaged and effective workforces.