Technology is inescapable. More than three billion people are on the internet today; as a business, it is vital to keep up with current technology or you risk losing opportunities to your competition.
Marketing is subjective. If you’ve had problems staying profitable, step back and ask yourself if you have enough information. Before you start working on campaign optimizations or targeting a new audience, make sure that you’re using the right tools to capture the data you need to make good decisions.