A Website Design That Engages Auto Shoppers
Servco Pacific wanted to leverage website design to increase their commitment to helping Hawaii’s auto shoppers find the exact vehicle that they want. However, their Toyota, Subaru, and Lexus brand websites were not designed to support their goal.
They needed a responsive website design that allowed them to inform and interact with their website users while tracking the specific actions and/or conversions that users engaged when interacting with the websites’ features. Additionally, Servco Pacific needed the ability to internally manage the vehicle information featured on the websites to support vehicle sales.
Website Inspiration by Design
RevaComm took cues from each vehicle line for design inspiration, aligning each vehicle’s shape and color palettes to drive the overall look and feel of the website design. We utilized large product images to demonstrate each brands’ attention to detail and to highlight their straightforward, personal approach to auto shopping. From a technical standpoint, we customized their Drupal CMS (Content Management System) which provided Servco Pacific with the ability to configure and manage the assets and detailed information of each vehicle such as interior images, additional packages and accessories, 360-degree vehicle views, as well as multiple dealership websites and CRM integrations, and a variety of flexible, custom content blocks.